Blogs
Thoughts, stories, and industry perspectives
The Economics of Sustainability: Why Cat Owners Are Paying More for Eco-Certified Furniture
3–5 minutesThere was a time when sustainability in pet furniture was a differentiator, a nice-to-have feature that some brands used to…
From Treat to Diet: How Freeze-Dried Pet Food Is Moving into the Mainstream Bowl
4–5 minutesFor years, freeze-dried pet food occupied a specific niche: premium treats, meal toppers, and specialty diets for the most dedicated…
Modular vs. Fixed Cat Trees: Which Design Strategy Makes More Sense for Your Brand in 2026
5–7 minutesIf you have been following the cat furniture market over the past few years, you may have noticed a shift…
The Role of Functional Ingredients in Freeze-Dried Pet Food: What Brand Owners Need to Know About Probiotics, Omega-3s, and Superfoods
4–7 minutesThe freeze-dried pet food category has evolved significantly over the past few years. What started as a niche product for…
The Complete Guide to Cat Tree Materials: What to Look For and What to Avoid
3–5 minutesNot all cat tree materials are created equal. This guide explains the different materials used in cat furniture, their durability…
How to Choose the Right Protein Source for Your Freeze-Dried Pet Food Line
3–5 minutesProtein selection is one of the most important decisions when developing a freeze-dried pet food product. This guide compares common…
